I feel like we’re gambling

Yesterday we had to make a decision whether to spend several thousand dollars on a direct mail marketing piece. My gut said send it, the budget said be very careful, and my boss said I feel like we’re gambling.

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The Illusion of Risk

If it were perfectly safe, there would be no risk. If there were no risk, there would be no challenge or thrill, no overcoming, no relief at the end, no satisfaction at the accomplishment.

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